Introduction

At Booty Queen® Apparel, Pants, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make purchases from us.

Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions. By using our website and services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide Directly

We collect information you provide directly to us, such as:

• Account information: We collect information like your name, email address, physical address, phone number, password, and payment information when you create an account with us. We use this information to maintain your account, process orders, and communicate with you.
• Purchase information: We collect information about the products and services you purchase from us and any additional information provided during checkout in order to process your transactions.
• Profile information: If you choose to complete your user profile, we collect information like your birthday, preferences, and interests. This optional information allows us to get to know you better and serve you more effectively.
• Communications: If you contact us directly, we may collect additional personal information you choose to provide, such as your phone number or mailing address. We use this information only to respond to your inquiries or fulfill your requests.

Information Collected Automatically

We also automatically collect certain types of usage information when you access our website or interact with our services, such as:

• Log data: Information about your use of our website, including IP address, access times, pages viewed, browser type, and links clicked.
• Device data: Information about the computer or mobile device you use to access our website, such as device type, operating system, settings, unique device identifiers, and crash data.
• Location data: Approximate location information from your IP address or mobile device’s GPS to provide you with location-based services. You can disable location services at any time.
• Cookies and tracking technologies: We use cookies, web beacons, pixels, and other technologies to collect information about your browsing behavior and device. You can manage cookie preferences through your browser settings.

We use this information to enhance your user experience, ensure website security, monitor website performance, understand user behaviors, and personalize our services.

How We Use Your Information

We only use the information we collect for purposes consistent with this policy. We may use the information for:

• Providing, maintaining, and improving our website, products, and services
• Processing orders and transactions
• Establishing and maintaining your user account
• Communicating with you about your account, purchases, and requests
• Delivering targeted offers, promotions, and advertisements
• Understanding your needs and interests to make recommendations
• Performing analytics and research
• Preventing fraud, criminal activity, security breaches, and enforcing our Terms of Service

We only process your personal information for the purposes for which it was collected or compatible purposes. We ask for your consent before using your information for any unrelated purpose.

Sharing Your Information

We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent.

We only disclose your information in the following circumstances:

• Service providers: We share your information with select service providers who perform services on our behalf, like payment processing, order fulfillment, website hosting, and customer support services. These providers are obligated to safeguard your information and may not use it for any other purpose.
• Business transfers: If we are involved in a merger, acquisition, financing due diligence, bankruptcy, reorganization, restructuring, sale of company assets, or transition of service, your information may be shared or transferred as part of the transaction. We will notify you of any such transaction and inform the recipient of their obligations to safeguard your personal information.
• Law enforcement: We may disclose your information to law enforcement, government officials, or other third parties when we are compelled to do so by:
  • A subpoena, court order, or other legal process
  • The need to identify, contact, or bring legal action against someone who may be causing harm or interfering with our rights, property, users, or business partners
  • Emergency situations where the health or safety of you or others may be endangered
• Public information: If you submit any information to a public space like a blog comment or social media post, that information can be read, viewed, collected, used, or distributed by the public. We are not responsible for any personal information you choose to submit in these public forums.

Other than the cases outlined above, we will always ask for your consent before sharing your personal information. You will also be able to opt out of any new uses of your data.

Your Choices & Rights

You may access, update, alter, correct, or delete your personal information at any time. You can make these requests by emailing our privacy team at [email protected].

Upon request, we will provide you with information about:

• The personal information we have collected about you
• The specific pieces of personal information we have collected
• The purposes for collecting your personal information
• The categories of third parties we have shared your personal information with

You also have the right to:

• Opt-out of non-essential communications: You may opt out of promotional emails, newsletters, and other non-essential communications by using the unsubscribe link provided in all such emails.
• Disable cookies: You can disable cookies through your browser settings but doing so may affect your ability to access or use parts of our website.
• Request deletion: You can request that we delete all personal information we have collected about you. There may be some legal or technical reasons why we cannot fully delete your information, such as mandatory data retention laws, outstanding transactions, or identification purposes, but we will comply with your request where possible.
• Complain: You can file a complaint with us or with the appropriate regulatory authority regarding our collection or use of your personal information.

To protect the security and integrity of information or to investigate suspected illicit activities, we may decline user requests from time to time.

Data Retention

We retain your personal information for as long as needed to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements.

We may retain certain data even after you close your account or stop using our services if it is necessary for our legitimate business interests, such as fraud prevention, or to comply with legal obligations.

We have retention, backup, and deletion policies in place to avoid retaining data longer than necessary.

Security

We are committed to protecting your information and employ reasonable physical, administrative, and technological safeguards to secure it from unauthorized access, use, or disclosure. This includes:

• Encryption of sensitive data
• Access controls and multi-factor authentication
• Background checks on employees and vendors
• Limited staff access on a need-to-know basis

However, no method of transmission over the internet or data storage system is 100% secure. We cannot guarantee absolute security of your information.

Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and discover your child has provided us with personal information without your consent, please contact us. If we discover that a child under 13 has provided us with personal information, we will promptly delete it.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you through the website or by email prior to the changes taking effect. We encourage you to review this policy periodically to stay up to date on our privacy practices.

Contact Us

If you have any questions about our Privacy Policy or requests in regards to your personal information, please contact our privacy team at [email protected] or through the contact information on our website. We will respond to all requests within 30 days.