Welcome to Booty Queen® Apparel, Pants, your number one destination for stylish and functional workout gear. Our brand was founded by Amanda Latona, a world-renowned fitness model, sponsored athlete, entrepreneur, and mother.

After struggling to find workout clothing that was both flattering and high performing, Amanda set out on a mission to create her own line. She dreamed of workout wear that made women feel confident, empowered, and ready to conquer their toughest workouts. That vision ultimately became Booty Queen®.

Our goal is to help women look and feel their best while crushing their fitness goals. Our versatile athleisure wear takes you from the gym to running errands with ease. We combine on-trend styles with innovative fabrics that wick moisture, provide compression, and stand up to even the most intense activity.

At Booty Queen®, we believe that when you look good, you feel good and are motivated to perform at your peak. Read on to learn more about our story, happy customers, and popular products. We can’t wait for you to join the Booty Queen® family!

Our Story

Amanda Latona has inspired women around the world with her fit physique, uplifting message of body positivity, and determination to turn fitness into an empowering lifestyle.

She initially gained fame as a published bikini model and sponsored athlete for nutrition and fitness companies. But Amanda desired to make a bigger impact. She decided to create a line of workout wear to make fitness accessible and enjoyable for all women.

In 2016, Amanda made her vision a reality by founding Booty Queen®. She poured her passion into designing stylish activewear with special details to flatter the female form during exercise. Since launching, Booty Queen® has empowered thousands of women to reach their fitness goals in comfort and confidence.

Our customers are at the heart of everything we do at Booty Queen®. Amanda connects directly with her audience to understand their needs and preferences. She takes pride in creating pieces that combine performance engineering and on-trend style based on direct customer feedback.

In 2019, Amanda pitched Booty Queen® on ABC’s Shark Tank. She shared her mission to unite inner beauty and outer confidence through fitness fashion. Though she did not strike a deal, Amanda won over the Shark Tank audience. Appearing on the show accelerated Booty Queen’s® growth and cemented our status as a leading athleisure brand.

Today, Booty Queen® ships to customers worldwide directly from our Los Angeles headquarters. We’re committed to thoughtful design, premium quality, and providing an uplifting community for women to support one another’s fitness journeys. Follow us and join the squad!

Our Happy Customers

The Booty Queen® experience is about more than just great activewear. We strive to uplift women, promote body positivity, and foster a judgement-free community focused on health and confidence.

Our happy customers give rave reviews about our flattering designs, comfortable fabrics, and empowering message. Here are just a few things they have to say:

“These leggings make my booty look amazing! I get so many compliments when I wear them to the gym.”

“The bras provide great support without suffocating or squishing me. It’s so hard to find tops I can actually workout in comfortably.”

“I feel so confident and motivated to keep reaching my fitness goals every time I put on Booty Queen®.”

“The Amanda Latona community is so positive. I’ve made friends and we inspire each other on our journeys.”

We love receiving feedback and suggestions from our customers. Connecting with the women we serve drives our passion. We’re constantly improving and expanding our offerings based on what our customers want to see next. Share your thoughts – we can’t wait to hear from you!

Our Bestselling Products

We meticulously design each Booty Queen® product to fuse style, comfort, and performance. While we offer hundreds of items to outfit your active lifestyle, these bestsellers are customer favorites year after year:

The Ideal Legging

Our #1 top-rated legging provides the perfect balance of compression, stretch, and edge. The Ideal Legging slims your shape while allowing full range of motion. It’s available in an array of colors and patterns from basic black to bold prints. You’ll also love details like the tummy control waistband, moisture wicking fabric, and hidden pocket.

The Namaste Hoodie

This cropped hoodie provides lightweight warmth perfect for streetwear, yoga, and lounging. It’s crafted from a buttery soft fabric blend with metallic threading for subtle shine. Choose from an array of colors in long or short sleeve versions. You can even pair it with the matching Namaste Jogger for a cozy outfit.

The Muse Bra

Finding a sports bra that’s both supportive and stylish is no easy feat. Our Muse Bra checks both boxes with its strappy cage-style back, removable padding, and smooth encased underband. The compression fit keeps the girls secure through jumps, sprints, and burpees. It’s a gym bag essential available in an array of bold colors.

Connecting Through Social Media

Beyond our website, you can find and engage with the Booty Queen® community on social media:

• Instagram: @BootyQueenApparel
• Facebook: @BootyQueenApparel
• YouTube: Booty Queen®

Follow along for brand news, promotions, giveaways, fitness tips, behind-the-scenes peeks, and more! We actively update our accounts and love interacting with our followers.

You can also join our exclusive Facebook VIP Group for the ultimate Booty Queen® experience. Get access to special discounts, chat with Amanda and other customers, and receive motivational content daily. Request to join – new members welcome!

Shopping Our Site

Ready to elevate your activewear game? Browse our new arrivals, bestsellers, and full catalog of workout clothing, accessories, and lifestyle products.

We make online shopping easy with:

• Detailed product descriptions
• Size charts for each item
• Customer images and reviews
• Refined categories and filters
• Quick checkout and secure payment

Orders over $50 ship free within the US. We offer affordable international shipping as well. Returns are accepted within 30 days in original condition.

Have questions or need help choosing products? Reach out anytime! We have a top-notch customer service team ready to provide assistance.

Join Our Squad

We created Booty Queen® to inspire and empower every woman’s fitness journey and body confidence. When you shop with us, you join an uplifting community focused on health, positivity, and reaching your full potential.

We can’t wait for you to experience Booty Queen® activewear and feel as amazing as you look. Browse our collection and contact us today to get started. You deserve to feel confident and unstoppable – let’s crush those goals together!